London Gatwick airport awarded for the best use of social media
It's quite surprising that the award for providing the best online customer service goes to an airport. That's exactly what happened as the Econsultancy Innovation awards 2010 winners were announced. How did an airport earn such a prize? Through excellent use of Twitter and a clever way to present the forthcoming reconstruction.
Innovative use of social media
Twitter is no doubt becoming a mainstream service. London Gatwick (LGW) airport is making a good use of it. Speed is crucial with Twitter and providing a quick response is the key to success. The airport incorporated a nonstop response tool, so no comments or questions are missed. Twitter is also heavily promoted around the airport premises. So if you find yourself traveling through the airport, don't forget to follow @Gatwick_Airport on Twitter.
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Barcodes will show what's coming
As the first-ever airport, Gatwick has been using the Stickybits barcodes. These are installed to communicate the huge airport reconstruction program to passengers. One billion pounds will be spent to improve all the facilities. A passenger, who has downloaded the free Stickybits application onto his or her phone, can discover what's coming. The Gatwick Discovery Tour uses the barcodes placed around the airport to give a passenger an audiovisual peek to see how the particular facility will be upgraded.
Jiří Parimucha, Jan 24, 2011
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